Press

Outrider is constantly making news, for innovation best practices, impacting results, client acquisition, or as a trusted media expert. Visit this section of the site from time to time to see the latest information on Outrider events and happenings.

Recent Press Releases

Outrider Names Director of Business Development and Operations
Outrider, February 25, 2010 —Outrider, a leading global, integrated search engine marketing agency, has named Stephanie Brown its Director, Business Development and Operations.
In this new position, Brown will be responsible for the development of Outrider's key service and product offerings, and spearhead the continuous improvement of internal and external operational processes...» read more

GroupM Search and comScore Release Study On The Interplay Between Search Marketing and Social Media
GroupM Search, October 5, 2009 —GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, the study, "The Influenced: Social Media, Search and the Interplay of Consideration and Consumption," reveals the dramatic correlation influenced discovery of brands through social media has with search behavior...» read more

In the News

The Winning Ticket: The Trifecta Of Intention Marketing
The Search Insider, April 30, 2010
As you read this, I will be standing somewhere on the grounds of my favorite sports destination, Churchill Downs. For me, the two minutes of thoroughbred racing on the first Saturday in May that is the Kentucky Derby is my favorite sports moment...
» read more

Be Not Afraid of Greatness: The Search Aspirations of
Yahoo and Bing
The Search Insider, April 2, 2010
Some are born great, some achieve greatness, and some have greatness thrust upon them -- Shakespeare, "Twelfth Night"
I've spent most of the last month engaged in a knowledge quest to better anticipate the direction major players in search and social media are planning to take in the coming 12 months...
» read more

Super Battles for Search Dominance
The Search Insider, February 5, 2010
This weekend, the Colts and Saints will battle to determine the king of football hill during Super Bowl XLIV. A month into 2010, there are battle lines across the search landscape that also bear watching...
» read more

Advertising 2010: Release The Hounds
The Search Insider, December 18, 2009
One of the unique opportunities of my role is that I spend a fair amount of time reflecting on how we have gotten to where we are at this point in time -- and even more important, attempting to answer the question "What's next?"...
» read more

What's Going To Work? TEAMWORK
The Search Insider, November 20, 2009
If you have a child in the 18- to 36-month-old-range, you may recognize the catchphrase of the "Wonder Pets" in the title above. I happen to have a two-year-old who enjoys the adventures of Tuck, Ming-Ming and Linny. For those who have never seen the "Wonder Pets," they are three animals -- a hamster, turtle, and chick -- who enjoy celery, and each episode set out to save a poor, innocent animal using their can-do attitudes and, yup teamwork...
» read more